Inulti | Conversion-Optimized Lead Generation Funnel

Project Objective

The goal was to design a lead generation funnel for Inulti, targeting an older demographic seeking Medicare-related services. The objective was to improve conversion rates by creating a clear, trustworthy, and easy-to-navigate experience that encourages users to take action.

Challenges & Constraints

1. Audience considerations: Designing for an older demographic required larger, legible typography, simplified navigation, and clear instructions.

2. Conversion-focused design: Ensuring key actions—like submitting forms or requesting information—were intuitive and frictionless.

3. Trust & credibility: Incorporating elements that build confidence and reduce hesitation for first-time users.

Solution & Approach

1. Simplified forms. Forms were shortened and segmented to reduce cognitive load and make completion easy for all users.

2. Clear calls-to-action. Large, prominent buttons guide users toward key actions without distractions, ensuring the primary goal—lead submission—is always visible.

3. Trust-building elements. The funnel integrates testimonials, clear privacy statements, and professional visuals to increase user confidence.

4. Optimized layout & hierarchy. Content is presented in a logical, step-by-step flow, helping users understand the value proposition and move effortlessly toward conversion.

Impact

The redesigned funnel delivers a clearer, more trustworthy experience for Inulti’s target audience, helping to increase form submissions and overall lead generation while minimizing friction and confusion.