INOFORT | Modular & Steel-Frame Housing Platform

Project Objective

The aim was to design a clear, persuasive, and visually compelling digital presence for Inofort — a company offering steel-based, high-performance housing solutions (residential A++ homes, modular houses, outbuildings, and related structures). The site needed to communicate technical credibility and quality, simplify complex product options, and guide potential clients through decision-making in a typically opaque industry.

Challenges & Constraints

1. Complex product range: Inofort offers multiple building typologies (full houses, modular units, outbuildings, sheds, steel frames, etc.), all with different specifications. Presenting them clearly without confusing the user is a challenge.

2. Technical communication: Conveying engineering details (insulation, structural materials, energy performance) to a non-technical audience, while retaining transparency and trust.

3. Lead generation & conversion: The site must encourage visitors to request consultations or quotes, bridging the gap between inquiry and construction purchase.

4. Scalability & modular updates: The content structure should allow for adding new building models, variants, case studies, and technical details over time.

5. Balancing visuals & data: Ensuring the site feels modern, clean, and aspirational (for a housing brand), while accommodating charts, specs, comparison tables, and images.

Solution & Approach

1. Discovery & content strategy. I started with stakeholder interviews and competitor research in the modular / prefab / steel-frame home space. Together, we defined the major buyer personas (first-time homebuyers with sustainability priorities, investors seeking modular expansion, people looking for quick builds). We mapped the content architecture focusing on product categories, specification pages, FAQ / technical details, and project showcases.

2. Information architecture & navigation design. The navigation is organized by product type (A++ homes, modular, sheds, frames), then by project typology and technical specs. A “Compare models” or “catalogue” section helps users evaluate options side by side. Case studies and testimonials are woven into user paths to build social proof.

3. Visual & UI design

   
   

   • A clean, modern layout with generous white space and a neutral / natural color palette helps highlight building photography and technical illustrations.

   • Iconography and micro-interactions (hover highlights on specs, expandable sections) make the technical content more digestible.

   • Graphical shifts (e.g. sliding panels, toggles) help users explore variant configurations (e.g. shell only vs finished, different roof/insulation options).

   • Emphasis on quality photography of built projects, along with visual “before/after” or cutaway views, anchors trust.

   
   

4. Responsive & performance optimization. The design is fully responsive; large images are optimized and lazy-loaded. Interactive spec tables adapt to mobile without losing clarity. I also prioritized minimal JS overhead and clean asset management to preserve fast loading times.

5. Lead & conversion flows. Each product page includes calls-to-action (“Request quote,” “Ask a question,” “Get catalog”) at logical junctures. We embedded contact or inquiry forms in context (after exploring models), and added trust cues (client testimonials, project photos) near those CTAs. The FAQ / technical section also anticipates objections or common concerns (e.g. “Do I need a building permit?”, “How is insulation handled?”).

6. Ongoing scalability. The CMS / content layout was built to handle adding new models, features, regional variants, and project portfolio items. The flexible template-driven design ensures that future additions maintain consistency and visual coherence.

Impact

The redesigned Inofort website presents a sophisticated, credible face to a technically complex offering. It lowers the barrier for clients to explore, compare, and request custom builds, while giving Inofort a scalable, manage-able platform to expand product lines, update specs, and grow trust via project showcases.