Immudi | AI-Powered Weight Loss Companion

Project Objective

The goal was to design an intuitive and engaging mobile app for Immudi, an AI-based weight loss companion. The app needed to support users struggling with cravings, binge eating, or maintaining a healthy routine by providing personalized guidance, meal plans, and actionable tips in a seamless, user-friendly experience.

Challenges & Constraints

1. Personalization at scale: Delivering custom meal plans and recipes tailored to individual user preferences, dietary restrictions, and available ingredients.

2. Motivation & engagement: Designing features that encourage consistent use, such as activity tracking, reminders, and progress visualization.

3. Complex information presentation: Displaying AI-generated meal suggestions, expert guidance, and progress tracking in a clear and digestible manner.

4. Mobile usability: Ensuring the app is intuitive and responsive for a variety of screen sizes and daily usage scenarios.

Solution & Approach

1. Custom meal planning & AI Chef. The app allows users to access expert-designed meal plans tailored to their weight loss goals. The AI Chef feature suggests recipes based on the ingredients users already have, reducing friction and making healthy eating practical and enjoyable.

2. Activity tracking & progress visualization. Users can log their daily exercise and monitor progress over time. Interactive charts and progress indicators help maintain motivation and reinforce positive behaviors.

3. Expert guidance & daily tips. Immudi delivers personalized advice and actionable tips from professional coaches, supporting users in building healthy routines and overcoming challenges like cravings or binge eating.

4. User-friendly interface. The app features a clean, modern, and approachable design that emphasizes usability. Navigation is intuitive, allowing users to access meal plans, recipes, activity logs, and expert guidance effortlessly.

5. Engagement-focused design. Micro-interactions, push notifications, and motivational cues are strategically implemented to keep users engaged and consistent in their weight loss journey.

Impact

Immudi empowers users with a personalized, AI-driven approach to weight loss, combining practical meal planning, expert guidance, and progress tracking. The app helps users stay motivated, make informed choices, and achieve measurable health results in a supportive and engaging environment.